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However, in the interview at the bottom of this post, Terry Godier of Indiemailer explains how to grow an audience. Growing a newsletter is a guide (or a job!) in itself.

A call-to-action to share the newsletter inside of each broadcast.

Once you have a landing page, you can generate traffic to it via strategies like: Alternatively, ConvertKit and Ghost include dedicated landing pages.Īgain, I like Substack as it creates this landing page automatically without a free. A dedicated landing page is the best way for them to do so. Subscribers need a way of opting onto your list with their name and best email address. Create a Landing Page for Your Newsletter Tracking net new subscribers inside of ConvertKit Step 6. Tip: If in doubt, use the default option in your preferred tool or opt for a plain text newsletter. While you can write newsletters that are thousands of words long, Gmail and other email service providers will cut off text after a certain point.

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With Ghost, you can install various themes and pick one that reflects your personal brand.Īlso consider an ideal word-count for each broadcast. Substack and ConvertKit take care of this step for you. A good newsletter template should be easy to read so the person receiving can scan or read on a small screen easily. Step 5: Design Your Newsletterįiguring out your preferred space, style, and formatting is important. Tip: Create a swipe file in Evernote of newsletter content across industries that you like.

Spend some time on this step so you can plan out potential newsletter topics a few weeks or months in advance. This step will also help determine the frequency of email broadcasts i.e. Use this research to gauge popular content formats for your audience. If you’re unsure, join similar newsletters in your niche or that your target audience subscribes to already.

Use statistics and research (check out Statista).

Write about an emerging industry like cryptocurrency.

Include videos, images and podcast embeds.

Write long-form story-driven emails (good copywriting skills are important.

With a purpose defined, brainstorm potential content ideas.

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Tip: Browse the Substack ranking to see top-performing free and paid newsletters. Every day, they send out an album suggestion. It’s aimed at people who want lyric-free music for working. Many current and former journalists on Substack follow this approach.įor example, I subscribe to the Flow State newsletter on Substack. Once you have a target audience in mind, ask yourself, “What problem will my newsletter solve for them?”Īlternatively, target your newsletter at a specific industry and cover emerging trends. So, ask yourself, “Who is my ideal newsletter subscriber and how will my newsletter content help them?” Consider their: Beast, a newsletter needs to cater for something people want… and not what you like writing about. It takes months if not years to build a thriving newsletter business, so it’s also worth considering how much time you can dedicate to create content and sending it out. Share your writing with interested readers.

Like with any writing goal, your newsletter needs a purpose and a goal. If you have an email list, you can import it to any one of these tools. Other popular options include Aweber, Tiny Letter, ActiveCampaign and Get Response.

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It combines newsletter software with the content publishing capabilities of a traditional website CMS like WordPress. If you want more control over your newsletter and audience, a dedicated email marketing tool like ConvertKit is a good choice, but you’ll need to pay a monthly fee upfront. Substack is a good choice if you’re new to newsletters as it’s free (although they take a cut once you charge subscribers).

Convertkit, Ghost, and Substack are three good choices. Several great options exist for writers to try. Step 1: Decide On Email Newsletter Software How to Start a newsletter With Terry Godier of Indiemailer.Step 8: Ensure Compliance With Spam Laws.Step 8: Add Content To your First Newsletter.Step 1: Decide On Email Newsletter Software.